Services
creative direction \\ content development \\ design
Our Story begins…
L’More Chocolat’s Grand Opening was scheduled for August 2017. There was already steady foot traffic due to location creating a good amount of hype, so we realized there was a big need for internet presence.
We asked ourselves, “How can we convey the same excitement that people experience when they walk by the under-construction shop?”
The solution
The answer: Refer to the pink door. People LOVED the pink door.
Campaign name: "The #pinkdoor opens” — A countdown campaign. Tone of voice designed to be playful, seductive and romantic, the images to be mouth-watering and emotional.
Goal: Run 2 variations of campaign on Facebook and Instagram.
The time has come! L'More Chocolat on Lake Minnetonka opens our door for our Grand Opening August 5th and 6th. #pinkdoor
In 10 days you will become helpless to redefine the word CHOCOLAT — it will keep you longing for the next time you can come through the #pinkdoor.
...and it’s begging to be tasted.
Luckily, such an occasion will arise. August 5th and 6th — L'More Chocolat's Grand Opening.
Hang in there, chocoholics.
Truffles, bars, chocolate of all shapes and sizes, caramels, macarons, and lots of other mouth watering treats — available at L’More Chocolat, August 5th and 6th, on Lake Minnetonka
The smells are free starting Grand Opening Weekend, August 5th and 6th.
L’More Chocolat on Lake Minnetonka.
Walk through the #pinkdoor on August 5th and 6th and experience our Macarons.
Worry not — everyone else will be salivating along with you.
Coming to Lake Minnetonka August 5th and 6th for our Grand Opening Weekend.
White, milk, dark or VERY dark? Find your chocolate at L’More Chocolat.
We can help you pass the test with flying colors.
Our #pinkdoor opens August 5th and 6th, during our Grand Opening Weekend.
Nibble on a chocolate sucker and feel like a kid on the boardwalk again. Come see the sailboats from the window of L’More Chocolat starting August 5th.
BAD NEWS: No one has quaint little chocolate shops like the Europeans do.
GOOD NEWS: L’More Chocolat opens August 5th so you don’t have to travel all the way to Europe.
No passport required.
You will be remembered forever with a little pink box from from L’More Chocolat. Start shopping on August 5th.
Opening Day 1:
The French words, “trouvez votre chocolat” translate to “find your chocolate.”
We invite you to discover the subtle nuances between the 38%, 64%, 70% and 85% chocolates and find which one you will never forget…and cannot live without.
Opening Day 2:
Reputation saved! They will love you for bringing L'More Chocolat to the party. The #pinkdoor is open.
The outcome
We received 70 organic followers of Facebook during this 10-day campaign and successfully set the brand's tone for messaging moving forward.
Instagram posts didn’t do so well, bringing in 20 only followers during the 10 days.
Next phase for Instagram engagement would be testing Instagram Stories.
