L'More Chocolat Grand Opening Pink Door

Social Media Campaign


In August, a Grand Opening was scheduled for a new European chocolate shop on Lake Minnetonka, L'More Chocolat. With the owner, a Facebook social media campaign theme was developed: "Finally the #pinkdoor opens." Because there is a lot of foot traffic around the shop's location, many people walked by the pink door every day and wondered what was to exist in the space. We used this to our advantage, counting down the days until L'More Chocolat opened. Imagery and messaging were produced around the theme, the tone of voice meant to be playful, seductive and romantic, the images to be mouth-watering...or emotional.