Services:
find your why discovery \\ logo design \\ color palette \\ iconography direction \\ brand application \\ photography direction
Partners
Photographers/Videographers: David Paul Schmidt, ACTIV media
OUR STORY BEGINS…
AQ Fit Lab needed a polished logo identity and an internal understanding of their brand for their boutique HIIT fitness gym in Linden Hills, MN. To begin, we kicked off with Find Your Why Discovery Sessions and came up with the Why Statement:
WE CHALLENGE PEOPLE THROUGH FITNESS SO THAT THEY CAN OVERCOME CHALLENGES IN LIFE.
The biggest problem was ensuring the audience generally understood what “AQ” meant. AQ = Athletic Quotient. Everyone has one — Similar to Emotional Intelligence Quotient (EQ) and Intelligence Quotient.
At AQ Fit Lab we help you raise yours with Intense, Intelligent, Interval Training. Hour-long classes, hundreds of unique workouts to experiment with. Group Fitness intelligently programmed to move you from treadmill sprints to squats and back again. Finally, results that raise the bar, without barbells.
Developed by veterans from every vertical of the fitness industry, AQ Fit Lab was designed as a place for you to constantly experiment with your fitness, raising your athletic quotient with every minute and every muscle. It’s Interval training evolved. One part strength training, a little HIIT, cardio and mobility all in one, 60 minute class. Experiment. Excel. Repeat.
Click here to view the brand guideline.
Video Script Writing
Photography Direction
Social Media and Content Management
The Outcome
A spectacular brand, equipped with media library and icons, with a firm understanding of internal tone of voice and mission, vision, values.
