An effort to summarize oneself

Ellen Stoehr is a graphic designer based in Minneapolis, designing professionally since 2011. Her areas of design expertise are brand identity, logo design, typographic systems, marketing campaigns, social media management and event branding.

Many would say she is an enthusiastic and energizing individual with a deep fondness for people. Well versed in the realms of project management, sales, customer service, and training. Ten years in the service industry, entertaining guests and achieving high levels of responsiveness to others’ thoughts and feelings, gathering information about diverse groups of people.

LN Tid-bits

Focused, task-oriented, loves a checklist. Outgoing, friendly, charismatic, creative, strong at making connections and relationship building. Relishes a space where she can be her true self. Using alluring interpersonal communication skills, very effective at bringing people together, energizing and inspiring a group or team to accomplish goals.

 

Strengths Finder

Have you taken the Clifton Strengths Finder? Everyone is doing it.

Ellen's Gallup Clifton Strengths top five themes are empathy, maximizer, woo, positivity and input.


LN Values

Tomfoolery
Because in nonsense lives beneficial sense.

Enchantment
Honoring the special, the wondrous, and the rare qualities of people.

Resilience
Because technology moves fast and thus, so does the business world. One must be flexible and able to evolve exponentially.

Restraint
Everything and everyone is available to anyone at the snap-of-the-finger so it is easy to get impatient. It is also easy to feel like you need to do everything. Practice restraint: Must do. Should do. Nice to do. Which is it?


Wall St. Sans, a negative space typeface.

A bit of LN history

St. Cloud State University was the school where she obtained a BFA in Graphic Design. She has been a member of AIGA MN and Ad Fed since 2011. Ad Fed holds the American Advertising Awards every year, and in 2012, she took home a gold award for a game called, “Don’t Be A Dick” a game about choices and ethics, co-created with Will Imholte, as well as a silver award for her typeface called, “Wall St. Sans.”

 

Winenlightenment, held at When I Work for a happy hour/learning session.

In 2013, Ellen developed a concept for an customizable wine tasting course to teach those who wanted to learn about different types of wine at any educational level, calling it Winenlightenment. She designed the concept, the brand and all the print collateral and even taught the pilot class herself — Reds and Whites 101. Since then, it has been implemented in work places as something fun to do after the work day.

 

In March of 2016, she was a part of a probono opportunity, working for Lorem Ipsum, that created a complete visual identity for the Minnesota Colorectal Cancer Research Foundation (MCCRF). The founders of MCCRF hosted an incredibly successful inaugural gala, the Semicolon Soiree, which also required an identity. She had the privilege to work closely with the founders, creating both identity systems and corresponding print collateral: signage, auction posters, invitations, programs, bookmarks, thank you notes and envelopes.